Hey, I’m not against of marketing which is indeed helpful.
I’m against of manipulative selling pitches.
Because pitches are something that make you buy some product NOW, even if you regret about it a bit later.
And if you wait for a while, measure it twice, you may realize that you do not need that stuff. Or you may find a better deal.
I’m an idealist from many perspectives, and I believe that marketers should help people (e.g. to choose the right thing to buy) and not to abuse people’s weaknesses, even if such truthful strategy brings marketers less money in short run.
Scarcity is one of the most effective tactics for marketers to make you (a potential customer) buy anything. At least, it is still effective.
Even if you do online marketing yourself, you (as a customer) still may get fooled by the marketing pitches like time scarcity pressure.
Examples of time scarcity pitches
– countdown of a deal (e.g. “offer ends in 1 hour…in 59 minutes…in 58 minutes…”);
– new visitor offer (e.g. “only new visitors can buy it with XX% discount, don’t close this page, buy it NOW”);
– limited time offer (e.g. “offer ends on the 30th of February”);
Why are they pitches?
Because marketers who use them want you to act now or ASAP. Because marketers know if you go away with a thought that you will look around, you are unlikely to return because:
– you may find a better deal;
– you may find the same or similar deal in other place and you are lazy to come back to them;
– you may decide you don’t need it;
– you may decide you need something else.
That’s why they want you NOT to go anywhere else and buy the stuff right there and right then.
But you may need time to make sure whether you do really need to buy that thing at that place. So you need to get rid of that time-scarcity factor imposed by marketers.
And be able to come back to the product any time later offer and get the product with the advertised discount.
And here is a pitch-buster trick that you need to have in your arsenal against lousy marketers
From technical point of view almost all (see further why “almost”) such time-limited offers are based on your browser cookies. The website you visit saves cookies in your browser and next time you visit the website it knows that you are a returning visitor.
So, if you like a product that has a time-limited offer pitch and you want to take your time and look around before buying it, then just bookmark the page with the offer and go away to do your other business.
If one day you decide that you do want to buy the stuff, then just:
– open a browser,
– clear cookies in it (or clean cookies specifically for that website),
– or open another browser (e.g. if you usually use Firefox, open Google Chrome with cleared cookies)
– and visit that page; the time-limited offer will reset as if you are new visitor again!
And now about “almost”
Not all time-limited offers are marketing pitches.
One of the exceptions is a first lunch or a pre-lunch of a product. It makes sense because the owners of the product may need to make money as soon as possible before they can go on with developing a follow-up product or pay the bills that are due etc.
Or season/holiday discounts are also the legit ways to attract new customers.
Questions? Or any disagreement?
P.S.: Here are more related resources regarding scams for your self-study:
Don’t be scammed by online business ‘coaches’
Business Opportunity Scams
Red flags of frauds
Sales page with all tricks highlighted in an ironic way.